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大量生産を前提とした資本主義の経済システムによって我々は安定を得た反面、文化的な退化を経験しています。

食の分野では農薬を使用することで作物が安定供給されているものの、その農薬が人体を蝕むという事例が数多く報告され、服飾の分野では極めて安価な価格で販売される衣料品生産現場の多くが人権を軽視した劣悪な労働環境の上に成り立っている、というように…。

 

また、大量生産されたモノを売りさばくために生まれた広告によって、消費者は判断力を鈍らせ、周囲の人と同じモノを持つことで安心感を覚え、個性を失うことに違和感を感じなくなってしまいました。その結果、建築の分野でも本来は各々のスタイルに合わせて創られるべき住宅ですら、大量に生産された既製品をカタログから選ぶようなスタイルで販売されています。

 

私はその状況に危機感を感じ、大量生産的思考とは真逆の創造性を尊重するh22 Architectsを立ち上げました。

計画地ですら未来都市や宇宙空間かもしれないという自由さを持ち、大量生産による文化的退化からの脱却を望みつつ、あらゆるものから解放された建築を想像/創造します。

 

 

Under the economic model of capitalism, geared as it is to mass production, while it may be true that we have achieved a certain level of stability, we are also seeing huge steps backward on a cultural level.

 

In the area of food production, for example, the use of pesticides has meant a more reliable supply of crops, but reports on the kinds of damage these chemicals can wreak on the human body are constantly emerging. In the clothing industry, factories producing budget-priced garments are often founded on the basis of fundamental human rights abuses and involve appalling working conditions. And these are merely a couple of illustrations.

 

Furthermore, the need to sell all these mass-produced goods has given rise to the modern advertising industry, which has in turn dulled consumers’ powers of discrimination, as they are lulled into the sense of security offered by owning whatever the people around them own.

 

It has come to the point where there is virtually no sense of unease about this loss of individuality. Accordingly, in the field of architecture too, where, ideally, even residential buildings should reflect a broad range of styles, choosing a design for a house has become akin to choosing ready-made items from a catalogue.

 

If we embrace a concept of architecture whereby we understand its potential as a key component of a town or city's landscape - even its culture, these creations should be a much freer expression of originality.

 

It was the distress I felt at this state of affairs that motivated me to set up h22 Architects, emphasising and respecting free expression and creativity.

 

And so, whether the construction sites end up being in the cities of the future, or even, for all we know, out in space, it is with this sense of being completely unfettered that I undertake to engage in truly imaginative and creative architectural design.

 

Desirous of a clean break with the cultural regression of mass production, h22 Architects posits a fresh take on what architecture is all about.

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